What is Search Engine Optimization (SEO)?
It can be defined as
the process by which a site’s rankings in the search engines are
increased for the keywords it is optimized for. Good SEO keeps both the
user and the search engine in mind. Things that look beautiful on your
site may have a negative influence on your site’s ranking. Good content
ensures return visits. Keyword enriched content ensures that people will
find your site.
How many people do you know who actually look at
the fourth or tenth page of a search engine’s results page? Most people
only look at the first ten to twenty search results. SEO can get your
site ranked in the first bundle of results.
Aspects of SEO: Content
The
web is indexed with keywords. The user types in a keyword string, exact
phrase or a single keyword to find a relevant page. Information
specialists make use of advanced searching techniques to find deep web
content such as information imbedded in databases or dictionaries, but
the average user thinks of the first thing associated with his query and
types it in. That is why broad keywords on your site will not generate
enough traffic because many thousands of pages have that exact keyword.
You need specific keywords and keyword phrases.
There must be
enough content on the page. Too little information guarantees that the
keywords cannot be repeated enough without keyword stuffing. Keyword
stuffing is where there are too many of the same keyword on a page.
Search engines will rank your page lower if they see your page as
stuffed.
Keyword density must be balanced with their relation to
the rest of the page. This means that your main keywords must appear in
certain areas of the page. They must preferably stand out from the rest
of the text. There are a number of ways to do this but it is a new
topic.
SEO: Meta Tags
There cannot be enough emphasis on
Meta tags. Meta tags are in the invisible part of your page. It forms
part of the source code. This is where the Title, Description, and
Keywords, are placed for the search engines. Most engines will not be
able to find your site if a Meta Tag is not present. This area is very
important because this is where you place your main keywords and the
description of your site. Once again, the relation to the title,
description and content becomes important. Don’t stuff this area with
long descriptions since the search engines will throw your page out if
the description is too long, or the keywords repeated three or more
times. Keep a balance.
You must write a robot.txt file for the
spiders to exclude certain parts of your page. The reason is that most
of them cannot read Java, and CGI scripts. There are a number of
extensions to pages that will lead to exclusion from search engines.
Other SEO factors that also influence the way your page will indexed:
- ALT, TITLE, and AUTHOR tags.
- Number and quality of links to your site.
- Links from your site.
- Sitemap for search engines.
- Names of links to your other pages.
- Color and total number of links
These
are just a few of the online and offline factors that influence your
ranking. SEO is needed to make your page visible on the Internet where
you have to compete with other sites. https://awreviews.com/viidcloud-coupon-code/
Tuesday, 29 December 2020
An Immense Of Success For Web Site An Introduction Primer to SEO
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